WORK
Pigskin Peanuts
Cultural brand activation aligned with Peanuts’ 65th anniversary and "The Peanuts Movie" (2015) drove record attendance and $300K in cross-promotional value on a $20K budget.
24% holiday attendance increase
7 event activations over 90 days
19% store sales lift
1400% media/promotional ROI
And Still We Rise
Elevated campaign and creative by positioning the exhibit as a journey through 400 years of U.S. history on 67 quilts depicting civil rights, equality, and the Black experience.
18% attendance increase
3X event turnout
29% store sales lift
882% ROI overall
Women's History Month
Social content campaign spotlighting trailblazing California women drove sustained engagement and visibility for the "Women Inspire" exhibit during Women’s History Month.
31 consecutive days of content
140% online exhibit traffic
155% follower growth
250% share of voice increase
Dolores Huerta
Bilingual campaign promoting a traveling exhibit co-produced with the Smithsonian, leveraging UFW elements to spotlight Huerta’s often overlooked place in California's civil rights history.
44% field trip attendance
2x earned media coverage
62% Latinx engagement
320% media/promotional ROI
I AM CALIFORNIA
Strategic rebrand positioning the museum as an inclusive cultural space, featuring elements echoing state flag iconography and inviting community by highlighting “I AM”.
24% attendance increase
2X site traffic
37% e-news subscribers
53% social engagement
Dia de Los Muertos
Cultural community program activation with Latinx market drove record event attendance via digital ads, community partnerships, and immersive experience on a minimal budget.
5 consecutive sold-out annual events
38% share of voice
278% Latinx social follower growth
567% engagement
California at Bat
Exhibition brand identity and collateral materials promoting a short-term baseball exhibit featuring nostalgic design elements and California's greatest players from the game's golden age.
3x event attendees
36% summer attendance increase
175% store sales lift
200% social media followers
MillerKnoll Certified Dealer
Modernized brand identity repositioning a legacy Herman Miller dealership post-MillerKnoll merger, aligning it with the manufacturer's brand while modernizing digital touchpoints to drive leads.
23% site traffic increase
26% higher conversion rate
41% more unique visitors
70% lead increase
California Hall of Fame
Multi-channel rebrand with Governor’s Office revitalized the museum's signature program through integrated PR, social, and digital, growing earned media, webcast engagement, and viewership.
210% longer session duration
260% media coverage
310% online exhibit attendance
360% pages per session
AD AGENCY ARCHIVES
Foundational Brand Strategy and Creative Projects
Black Angus Steakhouse
Boosted Q4 gift card sales by 29% with a seasonal POS campaign, increasing average transaction value by 22%.
Galaxy Desserts
Brand identity and packaging for their consumer line product launch, landing 30% more shelf space than projected.
Green Giant Fresh
Promotional collateral for a tradeshow increased orders by 27% and leads by 20% over brand’s previous appearance.
Milgard Windows
Outdoor and fleet vehicle campaign rebranding home renovation product as an aspirational, driving 28% more leads.
Pottery World
Print, TV, and radio campaign positioning regional retailer's expansion into home furnishings boosted sales by 26%.
Tower Records
National TV campaign positioning the retailer as the go-to store for music lovers, boosting Q4 sales by 16%.