Executive brand architect leading enterprise-wide frameworks that drive revenue, market share, and growth
Trusted by 150+ brands to deliver up to 70% more leads, 800% higher engagement, and 1400% ROI
ABOUT
Hi, I'm Brenna, an executive brand architect leading and governing enterprise-wide brand systems that integrate strategy, positioning, AI, and data to drive measurable commercial outcomes.
I've designed unified frameworks that align meaning and messaging across complex organizations, enabling 150+ brands to achieve stronger consistency, relevance, and measurable growth. My work goes beyond campaigns and channel tactics: I build a strategic infrastructure that connects brand to revenue, retention, and long-term market share.
My path to brand architecture is built on practice and theory. Working for non-profits with limited resources gave me the freedom to experiment, iterate, and pressure-test systems until they delivered measurable results, such as 260% more earned media, 3X site traffic, 98% retention, and up to 1400% ROI.
WORK
Strategy
Building meaning-driven systems that elevate brands to capture increased attention while driving up to 800% higher engagement.
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Positioning
Defining positioning frameworks that sharpen brand voice, strengthen values, and deepen relevance to deliver up to 70% more leads.
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Engagement Systems
Activating emotionally resonant brand systems that amplify attention, build loyalty, and increase returns up to 1400% ROI.
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PAST CLIENTS + PARTNERS
CERTIFICATIONS & RECOGNITION
Beloved Brands
Mini MBA Certified
Led by Graham Robertson, Top 10 CMO & Industry Thought Leader
Top 25 Portfolios of Design Leaders & Execs
— Marissa Louie, iOS Lead Designer at Apple, Expedia, SiriusXM
Artificial Intelligence in Marketing Certified
Top 10% of Cohort; Recommended by former Google Chief Evangelist
