Creative brand leadership delivering proven results
Trusted by 150+ brands to drive up to 25% more market share, 800% higher engagement, and 1400% ROI
ABOUT
Hi, I'm Brenna, a creative brand leader specializing in enterprise systems that integrate strategy, positioning, AI, and consumer psychology to deliver measurable commercial outcomes.
I specialize in building unified brand frameworks that achieve stronger relevance, resonance, and returns, turning brand into an effective revenue driver. My work goes beyond campaigns and channel tactics: I build a strategic infrastructure that connects brand to sustainable revenue, retention, and long-term market share.
My brand architecture-centered approach is based on practical application and theory. Working for non-profits with limited resources gave me the freedom to experiment, iterate, and pressure-test systems until they delivered measurable results, such as 260% more earned media, 3X site traffic, 98% retention, and up to 1400% ROI.
WORK
Brand Architecture
Defining portfolio structures with clear hierarchies that define organizational relationships and deliver up to 70% more leads.
Enterprise Systems
Creating narrative storytelling frameworks that align and elevate brands and increase attention while driving up to 800% higher engagement.
Portfolio Governance
Securing trust, efficiency, and reputation for rights-managed assets through governed systems that generate up to 1400% ROI.
RECOGNITION & CERTIFICATIONS
Top 25 Portfolios of Creative & Design Leaders
— Marissa Louie, iOS Lead Designer at Apple, Expedia, & SiriusXM
Artificial Intelligence in Marketing Certified
Top 10% of Cohort; Recommended by former Google Chief Evangelist
LevelC Brand Architecture Certified
Led by Marty Neumeier, author of "The Brand Flip," "The Brand Gap," & "Zag"
THINKING
Scale X Soul: Why Balanced Brand Architecture Wins
How to combat the sea of soulless slop with human-centered brands
June 15, 2026
