ABOUT

Hi, I'm Brenna, a strategic creative director delivering measurable growth by building consumer loyalty and engaging diverse audiences through strategy, positioning, and storytelling optimized with AI-driven digital innovation.

As a creative professional with over 25 years of experience, I build brands that captivate at scale and consistently deliver loyalty, engagement, and growth. I’ve led dozens of breakthrough omnichannel campaigns for more than 150 brands across B2C, B2B, and B2G sectors. My approach aligns performance with purpose to deliver brand love and measurable growth up to 800%.

I spent the first decade of my career in agency creative departments after earning my degree in Advertising Design from the Academy of Art University. This “creative first” philosophy is the foundation of my work and the through line in a career spanning three decades. As a result, my campaigns are deeply rooted in storytelling across traditional, digital, and experiential activations, which is essential in breaking through the noise in today’s crowded marketplace.

7 creative principles guiding my approach:

1. Bottom-line driven creative. 
I solve marketing problems with creative solutions that earn their keep. Good creative is a profit center, and I lead teams to deliver campaigns that prove it.

2. Alignment is strategy.
I work to break silos and bring stakeholders to the same table, so we can solve real problems instead of fighting over ideas and turf.

3. Purpose that performs.
I turn brand intention into consumer attention by connecting values to data-driven storytelling. My work compels audiences to engage, buy, and remain loyal.

4. Old-school craft, new-school tools.
My work is the art of persuasion optimized by digital innovation. I pair narrative storytelling with a modern tech stack. Creativity is an evolving process improved through data and continuous learning.

5. ROI or bust.
Efficient budgets demand ruthless prioritization. My work delivers outcomes that justify investment. Give me a $20K budget ,and I will turn it into $300K in value with a 1400% return.

6. Co-creation is power.
Effective solutions come from cross-functional collaboration and diverse points of view. I lead teams to reach strategic consensus and create work that shifts both KPIs and culture forward.

7. Diversity is a growth engine.
Cultivating new audiences increases recognition, reach, and revenue. With the United States approaching a non-Caucasian majority by 2045, multicultural creative is no longer optional.