ABOUT

Hi, I’m Brenna, a modern brand strategist driving growth up to 800%. I believe marketing is a profit center, not just a cost center.

As a brand marketing leader with over 15 years of experience, I specialize in building brands that not only captivate at scale but consistently drive exceptional performance, delivering growth up to 800%. My career has spanned leading breakthrough omnichannel campaigns for 150+ diverse brands across B2C, B2B, and B2G sectors.

Prior to this, my 10+ years on the creative side of ad agencies honed my expertise in cohesive storytelling across traditional, digital, and experiential activations—a crucial skill for cutting through today's crowded marketplace.

6 Ways My Brand Approach is Different

1. I lead brand strategy with unwavering focus on bottom-line impact, ensuring initiatives are directly tied to revenue growth, market share, and measurable KPIs. My approach ensures marketing is a profit center, not just a cost center.
   

2. I cultivate influence as a strategic imperative, deploying a progressive brand planning process that unifies diverse stakeholders across the organization. This fosters deep cross-functional collaboration, breaking down traditional silos to align teams around singular, impactful goals.
   

3. I translate brand intention into compelling consumer attention, meticulously aligning purpose and values with data-driven campaigns. This approach not only builds awareness and deepens loyalty but fosters meaningful, lasting connections that challenge conventional engagement models.
   

4. I seamlessly integrate storytelling with leading-edge technologies and agile tactics, powered by certifications including a Beloved Brands Mini MBA and Elvtr’s AI in Marketing. This continuous learning mindset ensures I am always ahead of evolving market dynamics, bringing the future forward.
   

5. I maximize resource allocation with an ROI-first mindset, transforming lean budgets—like $20K—into outsized media value of $300K, generating a 1400% return. This commitment ensures every investment delivers disproportionate, measurable impact.
   

6. I champion co-creation and collaborative partnership as the foundation of impactful work. I foster an environment where diverse perspectives converge, empowering teams and partners to challenge norms and build brands of true consequence.