STUDIES
MillerKnoll Dealer Rebrand
Strategic rebrand for a commercial interiors firm and MillerKnoll dealership clarified positioning while boosting pipeline performance.
Struggling with legacy messaging and poor digital performance, I repositioned the brand to reflect the sophistication of its clientele, premium product lines, and service-first approach. This three-month project included a brand audit, updated identity, responsive website, and new social media templates that visually aligned the firm with MillerKnoll’s brand architecture and drove lead generation.
3-month project
26% conversion rate increase
41% lift in unique site traffic
70% increase in qualified leads
California Hall of Fame Media & PR
Strategic outreach campaign with the Office of Governor Gavin Newsom expanded visibility, boosted earned media, and drove record engagement.
A branded campaign launched to promote the California Hall of Fame statewide increased media coverage by 260% and online exhibit attendance by 310%. I developed the media kit and messaging strategy using a refreshed logo by Tawd Design to elevate public awareness and drive engagement beyond the 350-person in-person event, expanding reach across press and public audiences.
4x virtual event attendance
22% follower increase
260% more earned coverage
310% engagement increase
California Hall of Fame Microsite
Strategic redesign increased visibility and improved visitor engagement through streamlined navigation and responsive design.
A branded microsite developed with Speak Creative increased average session duration by 250% and pages per session by 360%. Originally buried within the Museum’s Drupal site, the content was hard to find and underperforming. I led strategy, copywriting, design, and project management to replatform the experience in WordPress, launching a responsive site with simplified navigation that allows visitors to easily watch the ceremony, explore inductee exhibits, and submit nominations.
250% increase in session duration
360% increase in pages per session
California Hall of Fame Digital Campaign
Strategic social media campaign drove record webcast engagement by activating statewide partner networks and amplifying video reach.
A digital campaign developed with the Office of Governor Gavin Newsom and placed by Excitant Media increased YouTube webcast viewership by 420%. Historically underperforming despite high-profile inductees, the event gained traction through a social media toolkit of branded content, copy, tags, and hashtags distributed to partners, reinforced by video ads featuring the Governor and First Partner.
420% increase in webcast viewership