California Hall of Fame

ROLE + SCOPE

Brand, Marketing, & Creative Director,
Enterprise Brand System

OVERVIEW

Facing fragmented visibility across media, digital, and institutional channels, the California Hall of Fame required a unifying brand system capable of scaling and integrating a growing list of high-profile inductees' brands with the Museum and changing California gubernatorial offices.

From 2010 to 2021, I spearheaded a unified brand system to synchronize 100+ high-stakes inductee brands, including Levi Strauss, Barbra Streisand, Bruce Lee, Steven Spielberg, RuPaul, Mark Zuckerberg, and dozens more, into a cohesive system for ten events hosted in partnership with Governors Arnold Schwarzenegger, Jerry Brown, and Gavin Newsom.

STRATEGY

By incorporating the Museum’s “I AM CALIFORNIA” platform as the connective framework, the aligned system transformed an exclusive event for 300 guests into a hybrid experience open to all 40 million Californians.

Including a digital toolkit, responsive microsite, live webcast, and a virtual exhibition, the brand system drove record-breaking brand salience and viewership among in-person, online, and national press audiences for the induction of the 14th class.